What Customers are Saying

  • “I am one of the fortunate ones to have worked with Tamara twice, first at Starbucks and most recently at T-Mobile. Tamara supported the executive leadership team to deliver T-Mobile's Consumer Brand Strategy and Business Plans for 2019-2020. Tamara's strategic chops and easy-going style make her a pleasure to work with, and the C-Suite audience was delighted with the output.”

    Sarah - CMO, Telementum Global, Ex CMO, SkinSpirit,

    Ex VP, Consumer Postpaid T-Mobile

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Greatest
Hits

T-Mobile:

2019 Merger Integrated Marketing Plan:
All Business Units, First Merger Cycle

2019 5G Launch, Integrated Marketing Plan:
Full Funnel, Omnichannel, Covering Acquisition and Retention

2019/2020 Quarterly Planning - Consumer Brand and Business Growth Strategy: Covering Acquisition and Retention

Start-up/Private Equity:

2023 Growth Marketing Blueprint:
Full Funnel, Omnichannel Strategies Fueling New B2B Venture

2022 Revitalized Onboard and CRM Strategy:
B2C Customer

2022 Brand Portfolio, Architecture Strategy:
Supporting Planned Merger and Acquisitions

2022/2023 Digital Transformation Projects:
Overhaul of App Requirements, Design and Introduction of Referral Program, Including Opportunity Analysis and Vendor Proposal

Starbucks:

Frappuccino Brand Repositioning:
Innovative Campaign and Product Strategy Revitalizing the Iconic Brand

Global Packaging Redesign and Brand Architecture Refresh:
All Coffee Formats, All Distribution Channels

Blonde Roast Coffee Strategy and Global Launch:
All Coffee Formats, All Distribution Channels