I offer Comprehensive Services to address your key strategic growth questions during critical inflection points. My holistic background allows me to bring together complete strategies in ways specialists can’t.
I do this by getting to the:
WHY
Define key business objectives and success metrics
Services: Objectives and Metrics Development
“Start With the Why and establish measurable goals.”
WHO
Identifying and characterizing target audiences
Services: Consumer Insights, Persona Development
“To be relevant, you need to have a clear understanding of who your customer is.”
WHAT
Developing brand and product strategy; positioning, messaging, offers and launch plan
Services: Competitive Landscape Review, White Space Identification, Product/Innovation Big Bets, Positioning and Messaging Framework, Campaign Strategy, Creative Briefs, and Launch Plan
“To succeed, your brand and product must occupy a unique territory.”
WHERE
Pinpointing the relevant channels to reach key audiences and develop long-term relationships
Services: Omnichannel Storytelling, Integrated Marketing, Lifecycle Marketing Plans
“To drive awareness and conversion, you must be in the right place, at the right time.”
WHEN
Map audience journey, triggers, and moments of truth
Services: Journey Map Development, Content Plans
“To address a customer’s needs, you must understand and empathize with their journey.”
Putting it all Together:
